Thursday, March 11, 2010
Sunday, March 07, 2010
SEARCH ENGINE OPTIMISATION AND PAY PER CLICK MARKETING with TIM BARLOW, MANAGING DIRECTOR, ATTACAT
8am on 26th March 2010 at No.29, Glasgow
We'll examine the various different elements that make up the Google search experience and how businesses should go about seeking to appear in each different type of listing including:
• Sponsored links
• Regular "natural" results
• Shopping Results
We'll also examine some of the current trends towards more personalised results and social search.
About the speaker:
Tim Barlow is the managing director of Attacat, the Edinburgh-based search engine and internet marketing firm. Tim has been involved in search engine promotion since 1999 when he managed the first Innogy website for National Power. In 2001, Tim launched Pastures-New, one of the UK's leading rental portals, gaining similar levels of traffic with a marketing budget of £100 a month as Rightmove were then achieving with a multi million pound TV campaign. Attacat was set up in 1994 to take advantage of Tim's knowledge.
Self-taught in the art of search engine optimisation and internet marketing (there simply weren't formal courses in those days), Tim passionately believes that good SEO is not rocket science or a black art but simply the result of effective online marketing and web design. This approach has been proven time and again by Tim and his team achieving long lasting high ranks on competitive one and two word phrases for clients in a variety of fields.
Pay per click (such as Google AdWords) has been a long time specialism of Tim and Attacat. Indeed Tim was one of the very first Qualified Google Advertising Professionals in the world and Attacat has held the company version of the qualification since its inception. Attacat use pay per click (PPC) to drive £10s of millions of business for a variety of clients from classic
e-commerce sites to B2B businesses in niches you probably never knew existed.
Tim speaks regularly at both Edinburgh and Glasgow Chamber of Commerce events.
Royal Exchange Square, Glasgow.
COMPLIMENTARY FOR 29 MEMBERS
This event is complimentary to 29 Members - If you are a member you
should email Malcolm to reserve your place.
NEW MEDIA BREAKFAST EDINBURGH
19th March 2010
We'll also take a look at some of the smartphone platforms such as: Symbian, Android, iPhone,Windows, Linux and Blackberry.
We are delighted to have Iain Murray, a regular attendee at the New Media Breakfast, to present on this extremely topical subject.
Chardfm Scotland’s fastest growing fm business, delivering multi-skilled fm services through a network of mobile engineers. The business made a significant investment in technology in 2009 which won them two national awards, the PFM Magazine and i-fm.net e-business award and national contractor of the year award from Mitchells & Butlers. During the same year Chardfm secured significant new business including the account to maintain the Co-operative Groups retail and banking outlets.
Iain has a track record of success in business, starting his first fm business in 1992, he has managed significant property portfolio’s including 68 care homes for Highfield Group. In 1999 Iain established Gardiner & Theobald Facilities Management for the G&T Group which grew to be the largest fm consultancy in the UK, delivering fm advice into the UK and NI governments, MOD, British Library and Cabinet Office. Iain left GTFM in 2004 to establish Jenkins & Marr Facilities Management which was sold to SMC Group plc. in 2006. In 2008 Iain joined Chardfm.
Iain is also the Chairman of the British Institute of Facilities Management the second largest fm Institute globally. His two year tenure finishes in June of this year after which he hoping to is join the Board of Global FM, the worldwide association of associations. Iain has been instrumental in moving the Institute towards more use of Social Media and regularly blogs and tweets during his Institute business. IFMA the American fm association recently published an article in their FMJ publication to their 50,000 readers on social media in business penned by Iain.
Iain is a member of the Entrepreneurial Exchange and is working on their behalf with Enlight the venture philanthropy part of the Exchange providing assistance to Skillforce.
Iain has been affectionately known to his friends as ‘gadget man’ for far too long, he has a passionate interest in technology and has a mantra of ‘if it improves productivity it’s not a gadget’, he started using Social Media in 2007 when he took the Chair of BIFM, blogging weekly until discovering and actively using Twitter, his business Chardfm has won awards for its deployment of technology and is actively using Social Media to develop new business. He has regularly tweeted at the New Media Breakfast’s.
Future New Media Breakfasts will take place on a monthly basis and there will be 1 topic covered, they will start at 8am and finish at 9:30am. I hope you will be able to join us for what will be an informative and participative breakfast and if you have any queries in the meantime then please contact Belinda Roberts
Thursday, November 12, 2009
We are pleased that John MacKenzie, Partner with legal firm Pincent Masons is going to be the main speaker at our next new Media breakfast in Glasgow (27th November) and Edinburgh (4th December - TBC).
John will be talking about various legal aspects of user generated content in social media in what promises tobe a most interesting useful presentation.
John is a Solicitor Advocate who deals with a range of commercial litigation matters. His principal expertise lies in intellectual property, and IT litigation. John also advises client on IP portfolio management, and particularly online disputes. John has dealt with many major claims before the Court of Session and appears before the higher courts on a regular basis. His clients have included UK and global banking, IT, energy, manufacturing and utility companies. He has also carried out extensive advocacy before the Inner House of the Court of Session (Court of Appeal equivalent).
John regularly lectures and writes on IP and dispute resolution issues and is the author of the book ‘Written Pleadings’. He sits on the Lord President's Consultative Committee on Commercial Actions.
To book your place at the New Media Breakfast please click here.
Saturday, October 10, 2009
We launched the New Media Breakfast Edinburgh yesterday in Amicus Apple and all seemed to go well
On Wednesday Kyle and I went to Amicus Apple to check the AV set up and make final arrangements with Calum Mackinnon, owner of Amicus, I must admit we were worried about the choice of venue and whether it was going to work, it was certainly going to be intimate!
Thursday saw a late run of bookings which meant we had to add an additional presentation form 10am - 11am, Fiona got on the phone and managed to speak to around 15 people who were happy to switch to the later time. All in all, I think the layout and venue worked really well, a much different feel to the Glasgow Event which attracted over 70 people but, it was equally good.
I'll leave it to others to comment on the content however, thank you to Calum and his team - we got lots of positive feedback about the bacon rolls - and we were very well looked after. We are all looking forward to the next event on the 13th November.
You can also enter the Amicus Apple competition to win a Christmas Meal for you and 10 friends, go to the Amicus site for more details.
Tuesday, September 29, 2009
Coming thick and fast now...In Social Media Podcast No 9 we discuss the recent launch of the New Media Breakfast Glasgow and review some of the many comments made on Twitter and in various Blogs. We also address the subject of me "having a pop" at the newspapers.
Cameron White, a 15 year old schoolboy on work experience also joins us on the podcast...maybe hear more form him in the next one.
We also talk about the forthcoming launch of the New Media Breakfast Edinburgh of the 9th October and some of the activity on the Revive MS Support network site.
Thursday, September 24, 2009
We are now taking bookings for the New Media Breakfast in Edinburgh on Friday 9th October in Amicus Apple on Frederick Street. Please book early for this event because number are limited.
We are also now taking bookings for the next New Media Breakfast in Glasgow on 30th October in No.29 in Exchange Square at 8am.
Click here to book for Glasgow and Edinburgh events
Tuesday, September 22, 2009
The new Social Media Podcast featuring an interview with Alastair Campbell is now on iTunes, you can listen to it here