Create a Facebook Page for your product or service

Earlier this month Facebook launched ‘Facebook Pages’ and the best description I can give it is a network for ‘things’ instead of friends. Facebook’s own description is, “a way for you to connect to things other than people, without cluttering your Friend List”.

You create a Facebook Page for your business, or product, or event etc. then invite people to become a ‘Fan’. By becoming a fan they are announcing to their friends that they are interested in your business, if these people are also interested in your business they can become a fan and so on.

The obvious benefit is the ‘snowball’ effect created throughout the Facebook network however there are other benefits.

Facebook Pages are mini-websites and as such will be findable by the search engines so, it’s an additional outlet for your business or product.

Within the administration section for Facebook Pages, you can get ‘Insights’, a report on page views and other useful information. I recently set up a page for “Golf Prints by Gordon White” and within 24 hours I was able to determine that 58% of page viewers were woman, 84% of viewers were between the ages of 25 and 44 and, 16% were over 45, all useful information.

I would advise anyone with a business, product, service, event, charity etc. to set up a Facebook Page, it’s free to do and you can get started by going to the ‘Advertisers’ link at the bottom of any Facebook page. You may also be interested in the Pay-Per-Click Social Advertising on the same page!