Know what other are saying

The opportunities to promote your brand or product has never been better. Social networks, blogs, forums, podcasts etc. not only give you the chance to get your message out there, they enable your customers to talk to each other about your product or service.

However, for exactly the same reasons that this is a fantastic opportunity, it is potentially a disaster about to happen. Brand assassination has never been easier. The ability to destroy a product exists for everyone.

Sure, you can moderate your blog or forum and approve all the comments before they are posted however, what if someone attacks you on a blog or forum you don't control?

You can't do much to stop it but, you must be aware of it in order to respond to it. I am constantly surprised that people don't bother to monitor what is being said about them online.

By using tools like Google Alerts, a free service, you can be notified every time your name or product appears in a page on Google. this includes news, blogs, web sites, groups and video.

Another very useful trick is to set up alerts for your competitors product or service, that way you can keep track of what they are doing and what people are saying about them.

If you found this tip useful, or know anyone who would benefit from it, please share it with your friends.

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