Why we should use Favicons

The Favicon (Favourites Icon) is the small square icon that appears on the left of the web address in a web browser and, most modern browsers support Favicon display. Many web owners believe this is their only purpose and don't use Favicons or view them as important, this is a mistake.

Browsers use Favicons to display bookmarked sites and, tab enabled browsers also use Favicons to display tabbed sites. So, if you want your site to stand out in a list of bookmarked sites you should use a Favicon on your site.

Other sites now use Favicons to list sites. RSS feed readers use Favicons to display your site and some search engines are now using Favicons when displaying search results.

So, this small icon (16 pixels x 16 pixels) could become very well used and commonly displayed on the internet. It is not only worth using it, it is worth giving some consideration to its design.

If you know anyone who would benefit from regular tips and advice on web marketing, design or podcasting please encourage them to join Design Matters Group on Facebook.

If you need further information on Favicons please contact us at favicons@designmattersgroup.com