Keywords ARE Important!

I often hear people saying that keywords are no longer important because search engines don't rank sites by keywords anymore. Strictly speaking this is true however, for the same reason, this makes keywords more important than ever.

Search engine spiders don't look at Keyword Meta Tags but, in order to deliver relevant results, they look for the keywords in your content instead. For this reason it is essential that the keywords or phrases that people might use to find your products or services are included in the main content of your site.

You may have seen the term 'Web Optimised Copy', this is content which has been written to include as many search words and phrases as possible. When writing the content for your site it is important to get the balance right between optimised copy and readable content, search engine spiders don't buy your products, the visitor reading the copy is ultimately the target.

Keywords are also important if you use Google Adwords, or any other Pay-Per-Click advertising.

A very useful tool to help you establish the keywords relevant to your website is WordTracker

WordTracker will help you identify the keywords and give you a KEI (Keyword Effectiveness Indication) for each word or phrase. The Free Trial version will enable you to get started however, for those serious about web optimised content you should consider the full version.

If you know anyone who may benefit from this advice or previous posts, please encourage them to subscribe to this Blog or, contact me at gordon@designmattersgroup.com or, via the website